I don't believe this, do you??
http://msnbc.msn.com/id/3158452/
There is a very good reason the nation’s auto showrooms are filling up with models that strike a lot of would-be buyers as just plain ugly. As it turns out, ugly sells.
Vehicles that make a mark with “extreme” styling — like the Chrysler PT Cruiser and Chevrolet Avalanche — move off the lot faster and generate a significantly higher profit margin than their plain-vanilla brethren, according to a study from J.D. Power and Associates...........
1 comment:
I agree that the PT Cruiser is really kind of ugly. When it first came out I thought it looked like something from the 30's and would never have considered buying it.
What am I driving now? A PT Cruiser! The reason is that when I went looking for a used vehicle, this car had great cargo room, plus front wheel drive, etc.
So while a car may not be pretty it may have other features that make it desireable.
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